If you’re a fan of good advertising you certainly cannot miss the brand-new AIG Japan commercial, which is truly an amazing piece of work! Entirely shot in Tokyo, the short movie follows the
launch of the AIG “Active Care” insurance campaign/concept: the numbers speak for themselves: the film has over 10 million organic views online within three days of the launch across the major sharing platforms (Facebook, Twitter and – of course – YouTube).
The movie is directed by Kazoo Sato, Chief Creative Officer of TBWA\HAKUHODO, and features some players from All Blacks, the New Zealand National Rugby Team sponsored by AIG.
In case you’re looking for additional informations regarding the video, we strongly suggest to take a look at this great post on the adobomagazine.com website.
Enjoy the movie!